Cosmetic Refill Usage (Past Year)

• 59% of respondents have refilled cosmetics in the last year

• Main users: Women aged 19–44, highly educated, high-income, active consumers, households of 3+, heavy cosmetic users

Benefits of Refills

• Reduced environmental impact (70%)

• Cost savings (64%)

• Convenience (39%)

• Opportunity to buy high-quality products at lower prices

Preferred Refill Methods

• Pouring directly into the container: 44%

• Inserting a cartridge or cup into the container: 38%

Barriers to Refilling

• Lack of in-store refill stations: 44%

• Insufficient information: 32%

• Too complex process: 19%

• Concerns about safety and health: 14%

• Unfamiliarity with refill concept: 13%

Key Product Categories

• Active refill market: Shower gels, shampoos, and other hygiene products

• Less suited for refills: Toothpaste, color cosmetics, baby care products

Challenges & Recommendations

• Expand in-store and online refill facilities

• Provide clear information on ecological and economic benefits

• Supply various refill-friendly containers (bulk and portable)

• Innovate packaging (e.g., cap-pouches)

• Strengthen targeted communication via influencers and social media